Your Business Identity

Your Business Identity

Establishing a clear, identifiable image (aka brand) for your business and consistently applying it across your business activities is vital right from the

Learn about the dimensions of business identity;

  • characteristics
  • display opportunities
  • vital elements
  • creation solutions

Apply this background information to create your logo, colour theme, mascot, customer touchpoints, advertising, livery, communication themes. The most obvious aspects of your identity are those parts that people see, but every aspect of your interaction can be influenced by the personality you choose to project. This infosheet is a brief glimpse into what is a fascinating and broad field of study in human behaviour.


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